Monday, 30 March 2009

Press day!

The busy season of press days begins today. To those that do not know, press days are a time, normally a month after the major fashion weeks, when the clothes from the catwalk are displayed in the showrooms for press to come and see the upcoming collections. The days are normally fun, if not very hectic as a lot of labels and PR companies choose their press days on the same days, so you spend the days running from showroom to showroom to showroom. So today there were 3 which, luckily, were at the same venue: Armani, Luella and DKNY jeans on some days coming ahead, there are 12 in one day!

Its great to be able to meet up with the PRs and catch up on the latest news and gossip. Some PR you spend and age communicating via email and only ever get to meet face-to-face once or twice a year at shows or press days. Other treats include yummy canapes, drinks and then at the end a lovely goody bag. Press days season starts on the 30th March and goes on til 21st May. I will keep you posted on the highlights of the days, there will be lots of things i LOVE i am sure...

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