My First: Video shoot- "Brave New World"

So i arrived back from Paris and Milan a week ago, tired and a bit dazed, but had no choice and was plunged straight back into the thick of it. While in Paris and Milan, as well as all the shows and reports and filming and editing, there was also the premiere of my first video shoot to organise. I began working with film maker James Yeoman over a month ago after i had seen his behind the scene video he had produced for the Dazed Digital website. After looking at his other videos, i tracked him down via the interweb, i was totally blown over by his work. We began working on an idea and theme for one of Buckstyle's AW09 major trend. I did the creative direction working on getting the right models, the perfect location, writing the script alongside Jim, and of course all the styling. The shoot had to reflect the AW09 trend that YSL, Prada, Hugo by Hugo Boss, Raf Simons showed on the catwalk, the mood of security and protection, a futuristic matrix style ambience. Alongside those brands, i also called in high street and vintage brands like Topman, H&M and The East End Thrift Store. Colours and shades are dark, footwear is high topped and hard wearing, details include straps, studs and exposed zips . A post apocalyptic feeling was portrayed with models Alex Jermy and Holly Dormon, seemingly trapped in a decaying deserted world exploring survival.

This video is going to be a first of many video shoots to come out of myself and also Buckstyle. As the title suggests, it is a new medium which is relatively new. But i am so excited to begin working on it.... Hope you like the film.

Styled and Creative Direction Ceila-Jane Ukwenya
Filmed and Edited by James Yeomans
Hair and Make up by Sarah Barrow
Stylist Assistant: Jack Cassidy
Many thanks to The Pidgeon Wing studio