Burberry Prorsum SS10 pre-show prep...

Behind the scenes: Burberry's Emma Watson Campaign

Now i am sure this is no new news to most of you reading this and you have all seen the amazing pictures of Hermione Granger aka Emma Watson of Harry Potter fame. I think this is one of my favourite Burberry campaigns yet, followed closely by the Agyness Deyn campaign of a few seasons past. At just 18, she exudes a youthful sophistication in all the pictures and holds her own well, dominating the pictures with her beauty. I do find it a little weird been a fan of someone 5 years my junior, but i do think she is brilliant, and deserves this. Emma was joined by an all British cast for this campaign. I am sure you would have seen the pictures in several places but here are some behind the scene pictures from the shoot. Shot by Mario Testino with creative director Christopher Bailey on hand on location in Westminster, i think you will agree, thought the AW09 collection was not as exciting as past Prorsum collections, this campaign is certainly beautiful.
Click images to enlarge

Burberry Prorsum moves back to London fashion week!

Breaking fashion news story of the day! Burberry has decided to move its Burberry Prorsum womenswear from Milan to London, and will be closing LFW on Thursday 22nd September. How exciting! Burberry designer, Christopher Bailey said:

“London is our home - it's the heart of this global luxury brand and the centre of all our creativity. We are so excited to be showing during London Fashion Week and particularly to be part of its historic 25th anniversary. We are incredibly proud of our Britishness and this is really a wonderful opportunity to celebrate that in our home city.”

Its so great to see that Burberry are supporting British creativity and the arts. So many of the British well known super brands get their recognition and history in the UK and then tend to move over to Paris and Milan. Maybe Burberry could be starting a trend, by bringing it back to the UK...